About

VisitBritain is the UK's national tourist office. It exists to market Britain to the rest of the world and England to the British. It builds the value of tourism by creating world-class destination brands and marketing campaigns and by building partnerships with – and providing insights to – other organisations with a stake in British tourism.

My role: Senior Web Producer

Key deliverables:

• Project manage deployment of global web content across 40 country-specific websites and translation into 23 languages.

• Design and deliver content strategy: editorial calendar, brand guidelines, organisational design (process, workflow, roles).

• Source, commission, curate, and copywrite global content for VisitBritain's global website, 12 lifestyle channels: Taste, So British, Cities, Short Breaks, Interactive, BritMusic, Youth, Get Active, Gardens, Da Vinci Code, Business Travel) and 200 UK Destination Guides.

• Maintenance and creation of content management system (SDL Tridion) components, blueprint architecture, end-user documentation.

• Design and deliver training courses and online end-user support for global CMS users.